Introduction to Modern Digital Marketing What is a digital marketing strategy? A digital marketing strategy is a carefully crafted plan that outlines how a business will use digital channels—like websites, social media, email, and search engines—to reach its target audience and achieve marketing goals. It's more than just posting on Instagram or sending a newsletter; it’s a well-thought-out blueprint that connects all the dots. Think of it like planning a road trip. You wouldn’t just jump in your car and drive—you’d map out the route, pick your pit stops, decide on your final destination, and pack snacks for the ride. The same goes for digital marketing. Without a plan, you’re just wandering the internet. A good strategy includes your business goals, target audience profiles, competitive analysis, budget considerations, content planning, KPIs (Key Performance Indicators), and more. It ties together all the online touchpoints where your audience hangs out—whether that’s TikTok, ...